by Raelene Gorlinsky
An article in the October 14 Publishers Weekly e-newsletter quoted an NPD Group consumer survey that people plan to spend a lot less this holiday season. (Duh, our money will be absorbed by the increasing costs of gas and groceries, not gifts.) But a ray of sunshine for publishers and authors: "books ranked fourth on the list of top 10 items consumers plan to buy as gifts, with 27% of consumers saying they will purchase books to give this holiday season." (The top three items were apparel, toys and movies.)
Count me into that percentage. My mother, father and niece are all getting books from me for Christmas.