by Raelene Gorlinsky
The April 12, 2010, issue of Publishers Weekly magazine reported on the lastest survey by the Book Industry Study Group (BISG) on ebook reading. The survey was conducted from January 28 to February 5; they don't say how many responses are included in the results. The survey respondents were people who are reading ebooks.
~ 23% of ebook buyers said they now buy ebooks exclusively
~ 60% said they've bought an ebook from Amazon, 23% have bought from Barnes&Noble.com, 9% from Borders.com, 8% direct from publisher
~ 35% said the primary format they buy is Kindle
~ Device primarily used for reading ebooks:
46% - computer (desktop or laptop)
29% - Kindle
6% - Sony Reader
5% - iPod Touch
4% - iPhone
1 to 3% each for other smartphones, other devices or readers, Nook, or netbook
The BISG will be conducting the survey again, and it will be interesting to see how things may change with the proliferation of new reading devices, Google's announced plan to start selling ebooks this summer, and the iPad and move to agency model pricing.