Seems like there's been nothing but bleakness and direness from the big print publishing companies since last fall. Well, except one - Harlequin.
Harlequin's just-reported first quarter sales were up 13.5% from a year ago. In specific areas:
Decline in North American direct-to-consumer sales.
Increased retail sales for single titles and series lines.
Increased digital sales!
Overseas: small decrease in print sales, but increase in digital sales, especially in Japan.
As much as some people may sneer at Harlequin's "formula", this company knows its market, knows what its readers want and how to sell to them. As is proven by their sales.
No comments:
Post a Comment