Latest Ebook Consumer Survey

Publishers Weekly summarized the third and final report on Consumer Attitudes Toward E-Book Reading by the Book Industry Study Group. The survey is of consumers who read ebooks, not of all readers. The survey was conducted in late April 2010; unfortunately, the PW article did not mention how many responses were included in the figures. (The believability and usefulness of the study is heavily dependent on whether we're hearing from 100 or 1000 or 10,000 ebook consumers!)

Most popular device to read ebooks (consumers could select more than one):
40% - Kindle
39% - laptop or desktop computer
11% - iPod Touch
10% - iPhone
9% - Sony Reader
9% - Netbook
8% - nook
7% - iPad (the study was done only three weeks after iPad release)
7% - Blackberry/SmartPhone
7% - other

E-Reader device used most frequently:
37% - laptop or desktop computer
32% - Kindle
6% - Sony reader
5% - iPod Touch
5% - iPhone
4% - other multi-function device
3% - nook
3% - iPad
3% - Blackberry/SmartPhone
2% - netbook
1% - other e-reader
(Yes, I realize that adds up to 101%, but I assume they had to round the figures.)

37% of e-reader owners said they'd bought an e-reader device within the last six months.