by Raelene Gorlinsky
It looks like the latest round of competition in the e-wars is bringing down device prices substantially. There are so many new devices being announced, more competition for the "big guys" (Kindle, Sony, Barnes&Noble). And new versions of the most popular devices.
B&N just announced a new wifi-only (not 3G) version of the Nook for $149, and that they are cutting the price of their 3G Nook from $259 to $199. Both come with a software upgrade. Amazon responded by dropping the price of the standard Kindle from $259 to $189. Borders' Kobo e-reader is coming out at $150, and Sony says it has a new Reader on the way.
Pricing under $200 is, I believe, a significant factor in getting more people to try e-readers. Pricing under $100 could put an e-reader device in millions more hands.
New reading devices are coming from everywhere: Aluratek ($199), Plastic Logic Que, Bookeen Opus and Orizon, reissue of the Demy ($199), Hanvon Wise, Entourage Edge (sorry, $499), Pocketbook, Iriver Story ($290). Skiff, Spring Design Alex ($399?), DMC Ocean and Tidal ($199 - $299), Samsung... Shall I go on? Lots more in the works. Although one has to assume that many of these will eventually fade.
My two requirements for an e-reading device are: (1) be able to read multiple formats that I can purchase anywhere, (2) affordable. So Kindle is definitely out for me. I may just be buying a Nook this month.