by Raelene Gorlinsky
This is from an article about declining profits at chain bookstores, in the e-newsletter Publishers Lunch:
David Schick of Stifel Nicolaus & Co. wrote to clients, "It's fairly obvious the book business is under pressure from surging gas prices, consumer balance sheet repair and reduced traffic to casual dining establishments."
Okay, I get the first - fuel costs are affecting everything. And I think the second reason means we're all feeling the pinch, in debt up to our ears and having to limit our personal spending. But why in the world would eating less frequently at diners or fast food places affect book sales? For me personally, it would have the opposite effect - if I had to choose, I'd give up the Egg McMuffins(r) in order to buy more books.
So, all you imaginative authors and aspiring authors - wanna take a shot at a creative explanation of why "reduced traffic to casual dining establishments" means less profits for bookstores? And are you going to eat out more in order to stimulate book sales?
[Note that I get bonus points for researching and marking that Egg McMuffin is a registered trademark of McDonalds Corporation!]